Shanghai, April 7, 2010 Citibank (China) Co., Ltd. (“Citi China today announced the second phase of the ‘Agent Pennyfinancial education program for primary school students in Shanghai. The program is centered around a comic book, entitled “Agent Penny and Will Power in Operation Finance(“Agent Penny II, and communicates important financial knowledge to children aged between 8 and 12 years.
Built upon the first book - em>The Adventures of Agent Penny, Featuring Will Power Agent Penny II further illustrates commonly used financial tools and concepts, such as budgeting and compound interest, as well as the formation of healthy financial habits, including making and meeting financial goals, maintaining discipline and commitment in differentiating needs and wants. Following its successful launch in Beijing last May, Citi China plans to roll out the program to more Chinese cities including Guangzhou and Shenzhen later in the year.
To coincide with the launch, a play depicting characters in the book was conducted at the Daning International Elementary School, which was performed by a drama group made up of college students from East China Normal University. More than 250 students and teachers attended the event and watched the play. Together with another drama group from Shanghai University of Finance and Economics, they will carry out the performance in 20 primary schools in Shanghai over the next two months, bringing the concepts of the comic book to life for around 5000 children.
Mr. Anand Selva, Executive Vice President of Citibank (China) Co., Ltd., said, “Financial literacy is a necessary life-skill and a lifelong learning process. It is important that this process begins during children’s formative years. After we launched the first Agent Penny program in China, we received overwhelmingly positive feedback from both students and teachers. We are delighted to launching phase two of the program, which will further enhance the education of students concerning the financial decisions they must make as they go through life.
“The first Agent Penny series was a successful initiative that communicated important financial knowledge in the interesting and easy-to-absorb context of a comic book and drama play. We welcome the launch of “Agent Penny IIand look forward to the newly incorporated elements, such as English vocabulary and teacher’s training activities. This program helps to increase our studentsknowledge and in doing so help with the development of well rounded young people,said Xu Xiaowei, Principal of the Daning International Elementary School.
Funded by the Citi Foundation, the comic book forms part of Citi’s financial education series in China to promote financial literacy among youngsters of different ages. Citi shares the belief that a strong financial education raises the quality of life for individuals, families and institutions, and strengthens communities around the world.
“The Adventures of Agent Penny, Featuring Will Power was first launched in Singapore in February 2005. Today the program runs in Malaysia, Taiwan, Hong Kong, Shanghai, Beijing, Guangzhou and Shenzhen. For more information about the program, please visit www.kidswealthfoundation.org.
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